Thanks to today’s technology the delivery of a message in front of a massive amount of people has never been easier allowing the creation and delivery of content at a lower cost with a considerably higher ROI.
The truth is that successful businesses are turning their focus for their advertising and marketing budget to Online Video Marketing to increase brand awareness and attract new customers; and if your business is not using online video marketing campaigns then you’re losing customers to those who do.
Businesses that incorporate Video Marketing and leverage the use of video in Emails, Search Engines, Social Media and the ever increasing accessibility of mobile devices into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rates.
- ...That 1 minute of video is equivalent to 1.8 million words! That’s the equivalent of 3,600 typical web pages, according to Forrester Research; and
- According to comScore, which measures online engagement and use, the average internet user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.
- Also, according to the Online Publishers Association, 80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad.
- According to comScore website visitors are 64% more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.